watertown
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Watertown has a way of surprising people. One minute you’re watching the sunset over Lake Kampeska. In the next moment, you’re catching a concert downtown. It’s a small city with a strong pulse—built on friendly faces, family values, and Friday night lights.

Life here moves at a pace that lets you breathe. Housing is affordable, traffic is not a major issue, and the schools are reputed. Not to mention, Watertown’s got work opportunities in manufacturing, healthcare, and tech, all without the noise of a big city.

If you're thinking about relocating, it makes sense to get the full picture. From job markets to grocery prices to what winters feel like. We’ve compiled it all together so you don’t have to guess. This guide lays it out clearly, step by step, so you can decide if Watertown fits what you’re looking for.

QuickFacts

Quick facts to know before moving to Watertown, SD

  • Watertown is home to nearly 23,000 residents and is one of the largest cities in northeastern South Dakota.
  • It is located along Interstate 29 and sits between Sioux Falls and Fargo. It makes regional travel convenient.
  • The city has a strong manufacturing base with big employers like Terex and Twin City Fan.
  • It is also becoming known for its healthcare sector and the growing number of remote workers.
  • Watertown has four distinct seasons with cold winters and mild summers.
  • The cost of living is below the national average, and housing is affordable compared to other midwestern cities.
  • Public schools in Watertown consistently perform well. They are a major draw for families moving in.
  • Residents enjoy easy access to outdoor recreation at Lake Kampeska and Pelican Lake.
  • Crime rates are low, and the community places a big emphasis on safety and local involvement.
  • The downtown district is seeing steady growth with new restaurants and local boutiques.

Top 10 things to know before moving to Watertown

  • The cost of living in Watertown is 14 percent below the national average.
  • The total crime rate is 23 percent lower than the national average.
  • Local elementary schools show 59 percent math and 51 percent reading proficiency among students.
  • South Dakota’s effective property tax rate averages 1.14 percent statewide.
  • There is reliable fiber internet with speeds up to 500 Mbps in Watertown.
  • Lake Kampeska provides lakeside trails as well as peaceful outdoor experiences year-round.
  • Residents enjoy seasonal events like Artwalk and small-town community festivals.
  • Watertown Mall is home to clothing shops, salons, and local retailers.
  • Restaurants like Dempsey’s and Mavericks are favorites for good reason.
  • Community transit provided more than 83,000 local rides in 2024 alone.

Is Watertown, South Dakota, a good place to live?

Watertown was officially founded in 1879 along the rail line between Chicago and the Dakota Territory. Today, it reflects the kind of everyday convenience that planners once hoped for. Everything stays within reach, from running errands to making dinner plans.

The city has steadily invested in public spaces and services that make daily life smoother, whether you are new to the area or have lived here for decades. That ease of living—and how naturally it fits into your routine—attracts people in and keeps them here.

Is Watertown expensive?

Watertown’s cost of living is 14 percent below the national average, which is a relief for anyone trying to make their paycheck stretch a little farther. Homes here cost about 25 percent less than the US average, with a median price of $175,600. For renters, the savings are real too, with rates roughly 20 percent below what you’d expect in most places.

What really helps day-to-day is how much you save beyond housing. Utilities run about 12 percent cheaper, groceries are around 9 percent lower, and transportation costs fall nearly 15 percent below average.

Why are people moving to Watertown, South Dakota?

People are moving to Watertown for its balance of affordability and access. With a cost of living 14 percent below the national average and a median home price of around $175,600, it appeals to families and professionals looking for more breathing room. The city continues to invest in local infrastructure.

Watertown also reports crime rates 23 percent lower than the national average. These details matter to people making real decisions about where they want to live—and stay—for the long run.

What’s the population of Watertown, South Dakota?

Watertown has a population of 23,230, making it the fifth most populous city in the state. The gender distribution is nearly balanced, with males comprising 50.48% and females 49.52% of the population.

The median age is 39.4 years, indicating a mature community. Racially, the city is predominantly White at 89.9%, followed by American Indian and Alaska Native at 2.3%, and Black or African American at 1.2%. Hispanic or Latino residents make up 3.36% of the population. The average household size is 2.2 persons. Approximately 45.7% of households are married couples living together, while 14.3% are single-parent households.

  • The total population of Watertown is 23,230 residents.
  • The gender distribution of Watertown is 50.48% male, and 49.52% female.
  • The median age of the population in Watertown is 39.4 years.
  • The racial composition of Watertown is 89.9% White, 2.3% American Indian, and 1.2% Black or African American.
  • The Hispanic or Latino population of this city is 3.36%.
  • The average household size in Watertown is 2.2 persons.
  • 45.7% of households in Watertown comprise married couples.
  • 14.3% of households in this city are single-parent households.

How fast can you commute in Watertown?

Commuting in Watertown is surprisingly easy on your schedule. The average one-way trip takes only 13.7 minutes, which is far shorter than what most Americans are used to. Roads stay clear, parking is never a hassle, and most people are able to stick to a simple, consistent routine that works well with their day.

  • 84.2% of workers drive their own car to work
  • 7.21% of commuters share rides with others
  • 5.36% of residents work remotely
  • Less than 1% use mass transit options

What is the weather like in Watertown, South Dakota?

Watertown brings all four seasons into full view. Winters come in cold, with January lows often dipping to around 6°F. Summers stay warm but manageable, with July highs near 82°F. Rain is moderate at 24 inches per year, while snowfall hits about 38 inches.

With 209 sunny days annually, you’ll still find plenty of light to enjoy your routine. Most of the year feels open and breathable, though June can be the rainiest stretch. It’s a climate that keeps things moving, with clear skies, seasonal variety, and enough sun to brighten daily life.

  • Watertown averages 24 inches of rain per year
  • Snowfall totals about 38 inches annually
  • The city experiences roughly 209 sunny days per year
  • There are around 88 days annually with rain, snow, sleet, or hail
  • June receives the most rain, averaging about 3.5 inches
move to Watertown

Top 10 Reasons to Move to Watertown, South Dakota

Watertown has become a preferred choice for people seeking balance. It offers affordability without cutting corners on quality of life. Daily routines feel easier, and the slower pace allows space for what matters. With strong community investment and growing local industries, the city is earning attention for all the right reasons.

Tip: While moving the home, safety of your belongings is the priority and you need a trustworthy mover at your side. Know the top-rated moving companies in Watertown.

  • Affordable cost of living

    Watertown’s cost of living is 14% below the national average. Housing is significantly more affordable, with the median home price around $175,600—about 25% less than the U.S. average. Rent, utilities, groceries, and transportation all come in below average, allowing residents to stretch their income further.

  • Expanding local businesses

    Watertown’s economy is bolstered by strong industries like manufacturing, healthcare, and retail. Major employers include Terex and Twin City Fan, and the region continues to see investment in small businesses and infrastructure. Entrepreneurs find opportunity and support to grow here.

  • Safe and peaceful neighborhoods

    Watertown enjoys a total crime rate that is 23% lower than the national average. That makes it an ideal location for families and individuals seeking peace of mind. Neighborhoods are clean, walkable, and supported by responsive community services.

  • Family-friendly atmosphere

    Families moving to Watertown benefit from excellent public schools, low crime, and access to nature and recreation. With Lake Kampeska and Pelican Lake offering year-round outdoor fun, it’s easy to keep kids active and engaged in a safe and friendly environment.

pros and cons Watertown

Pros & Cons of Moving to Watertown, South Dakota

It is normal for you to inquire about the pros and cons of a place before relocating. We have compiled the pros and cons of relocating to Watertown for your convenience.

Pros:
  • Excellent education system
  • Fantastic outdoor recreation spots
  • Superior healthcare facilities
  • Thriving industrial scene
  • Safe and friendly community
  • Strategically located
  • Affordable cost of living
Cons:
  • Shortage of childcare facilities
  • Harsh winters
  • Dependence on manufacturing
  • A steady decline in retail outlets

Best Neighborhoods in Watertown

If you're planning a move to Watertown, South Dakota, it's natural to want to know which neighborhoods offer the best value. At MoverJunction, we've gathered data on the top neighborhoods in Watertown, focusing on average home rental prices and home values to help you make an informed decision. Here are the best Neighborhoods in Watertown, South Dakota.

Rank Neighborhood Average Home Rental Average Home Value
1 Watertown Southeast $1,050 $356,590
2 Watertown North $1,050 $356,590
3 City Center $1,050 $356,590
4 North Shore $1,050 $356,590
5 Watertown West $1,050 $356,590
6 Watertown East $1,050 $356,590
7 Northeast Watertown $1,050 $356,590
8 Southwest Watertown $1,050 $356,590
9 Northwest Watertown $1,050 $356,590
10 Southeast Watertown $1,050 $356,590

Cost of Living in Watertown

Living in Watertown, South Dakota, is notably affordable. The cost of living here is 9% below the national average and 3% above the state average. Housing is a significant factor, with the median home value at $175,600, which is way less than the national median of $338,100 and the state average of $268,000.

Renting a two-bedroom unit averages $890 per month, 37.8% cheaper than the national average of $1,430 and 2.2% cheaper than the state average of $910. Here's a detailed breakdown of the cost of living in Watertown compared to South Dakota and the US national average:

Living Expense Watertown South Dakota U.S. National Average
Overall 91 89.3 100
Grocery 91 97.0 100
Health 94 120.8 100
Housing 75 82.1 100
Median Home Cost $175,600 $268,000 $338,100
Utilities 80 93.6 100
Transportation 91 71.2 100
Miscellaneous 91 77.6 100
Job Market

How is the Job Market in Watertown, South Dakota?

The job market in Watertown, South Dakota, is steady and dependable, which brings a sense of security to people who live and work here. Healthcare, education, and manufacturing are the strongest sectors, and they've continued to offer consistent employment.

There has been noticeable growth in job opportunities, and wages are still holding their ground. The unemployment rate is 1.7%, which is much lower than the national average of 4.5%. The average salary in Watertown is around $56,250 per year. For many families and individuals, this means having enough to live comfortably without feeling stretched thin.

  • Jobs increased by 1.98% from the previous year.
  • The unemployment rate in Watertown is 1.7%, below the national average.
  • The average salary in Watertown is approximately $56,250 per year.
Employment Information Watertown United States
Income per Capita $36,630 $37,638
Household Income $68,446 $69,021
Unemployment Rate 1.7% 4.5%
Recent Job Growth 1.98% -6.2%
Future Job Growth 25.8% 33.5%

Fastest Growing Jobs in Watertown, South Dakota

People here take pride in what they do—and it shows in the way the job market continues to grow. Manufacturing and agriculture still matter a lot, but other fields are growing faster than many expected.

Healthcare support, skilled trades, and logistics have all seen strong gains. If you're thinking about moving to Watertown or are already here and looking to switch fields, it helps to know where the real momentum is. We gathered the numbers to show which jobs are picking up the fastest in the area. Here are the 10 fastest-growing jobs in Watertown, South Dakota.

Rank Job Title Average Salary % Growth
1 CNC Machine Operator $47,210 107.3%
2 Agricultural Equipment Tech $52,500 105.1%
3 Logistics Coordinator $61,430 102.6%
4 Home Health Aide $31,780 99.2%
5 HVAC Technician $54,300 96.7%
6 Dental Assistant $43,620 94.5%
7 Diesel Mechanic $49,750 92.3%
8 Pharmacy Technician $39,150 91.8%
9 Welder $46,800 90.4%
10 Medical Records Specialist $42,670 88.9%

Top Career Options in Watertown

Moving to a new city often means starting fresh—and that includes finding the right job. In Watertown, the job market supports a wide range of high-paying roles, especially in healthcare, manufacturing, and technical fields.

These careers offer more than financial security; they provide the chance to build something meaningful for yourself and your family. Whether you're looking to step into leadership or start from the ground up, this list gives a clear picture of where strong opportunities exist.

Rank Job Title Average Salary Entry Level Salary
1 Family Medicine Physician $222,400 $139,000
2 Plant Manager $138,200 $87,500
3 Construction Manager $128,900 $76,800
4 IT Systems Manager $122,300 $69,000
5 Financial Controller $118,750 $64,200
6 Nursing Director $111,460 $72,400
7 Senior Electrical Engineer $106,900 $68,100
8 Sales Director $102,840 $61,300
9 Physical Therapist $98,670 $60,000
10 Industrial Production Supervisor $91,150 $55,200

Major Industries in Watertown, South Dakota

  • Manufacturing
  • Healthcare
  • Technology
  • Construction

Best Companies to Work for if You’re Moving to Watertown, South Dakota

  • Boston Scientific
  • NorthWestern Energy
  • Avera Health
  • PepsiCo
  • CorTrust Bank
  • Dakota Provisions
  • Larson Manufacturing
  • Olson Explosives
  • West River Electric Association
  • Watertown Public Schools

What's the Average Salary & Income in Watertown, South Dakota?

  • The average worker in Watertown earns around $56,250 each year.
  • Hourly workers make about $28.24 on average.
  • Weekly pay in Watertown is about $1,130.
  • Monthly earnings average $4,895.
  • The highest-paid workers make around $88,701 a year.

How is the Housing Market in Watertown, South Dakota?

Median Home Prices in Watertown, South Dakota

Watertown's housing market is stable and affordable. The median home value is $175,600, which is below the national average of $338,100. Over the past year, home values have appreciated by 17.2%, indicating a healthy market.

The median age of homes is 41 years, reflecting a mix of older and newer properties. Approximately 33.3% of residents are renters, with a rental vacancy rate of 2.1%, suggesting a tight rental market. Overall, Watertown offers a balanced housing environment for both buyers and renters.

  • Watertown’s median home value is $175,600.
  • The median age of Watertown real estate is 41 years.
  • The city’s home appreciation in the last year has been 17.2%.
  • Renters make up 33.3% of the Watertown population.
  • About 2.1% of houses and apartments in Watertown are available to rent.

Average Rental Prices in Watertown, South Dakota

Moving to a new place means thinking through all the practical stuff—including how much rent will cost month to month. Watertown keeps things pretty reasonable, which is one of the reasons so many people feel comfortable putting down roots here. Whether you’re living solo, moving in with a partner, or raising a family, knowing the average rent prices can help you plan better.

  • Watertown’s average rent for a studio apartment is $866
  • Watertown’s average rent for a 1-bedroom home or apartment is $1,143
  • Watertown’s average rent for a 2-bedroom home or apartment is $1,420
  • Watertown’s average rent for a 3-bedroom home or apartment is $1,862
  • Watertown’s average rent for a 4-bedroom home or apartment is $1,695

Will you be paying more taxes or less if you move to Watertown, South Dakota?

Here's a simple breakdown of taxes in Watertown using data collated from Smart Asset and state sources:

  • Income Tax: South Dakota does not have a state income tax. That means 0% income tax in Watertown.
  • Sales Tax: The total sales tax rate in Watertown is 6.2% (4.2% state + 2% city).
  • Property Tax: The average effective property tax rate ranges from 1.2% to 1.4%, depending on your location in the city.
  • Gas Tax: South Dakota's gas tax is 28 cents per gallon for gasoline.
  • Diesel Tax: Diesel is taxed at 28 cents per gallon as well.

What Is Watertown, South Dakota Most Known For?

Watertown has a quiet charm that grows on you. The people are kind, the pace is slower, and the experiences feel real. Whether you are new in town or thinking about moving here, these are the places locals hold close.

  • Redlin Art Center

    Walking through the Redlin Art Center feels like stepping into someone’s memories. Terry Redlin’s paintings tell stories of family, home, and quiet moments. The space is peaceful and full of light.

  • Bramble Park Zoo

    This zoo is about getting close to animals and learning something new. There is a warmth to the place, and it’s easy to see the care behind each enclosure. It’s where families slow down and kids feel a sense of wonder.

  • Lake Kampeska

    Lake Kampeska is where people go when they need space to breathe. The water stretches wide, and the breeze never really stops. It's ideal for boating, fishing, and relaxing weekends.

  • Mellette House

    The Mellette House is more than an old building; it’s a reminder of how far the town has come. As you walk through its rooms, you start to picture the lives once lived there.

  • Goss Opera House

    This place brings people together. The shows are good, but it’s more than that. It’s the atmosphere, the old wood, the way the lights fall on the stage. The Goss doesn’t try too hard, and maybe that’s why it feels so special. You walk in and feel welcome.

  • Watertown Brewing Company

    You can taste the care in every pour. At Watertown Brewing Company, people gather after work, meet for lunch, or take a quiet moment for themselves. It’s a place where conversations start without effort.

  • Codington County Heritage Museum

    This museum tells real stories. It’s not fancy, but it’s full of heart. Each display feels personal—from old photos to handmade tools, giving you a sense of Watertown’s history.

  • Pelican Lake Recreation Area

    Pelican Lake is a place for peaceful mornings and long afternoons. Families camp here, couples walk the trails, and friends sit by the fire as the sun goes down. Life slows down in a way that feels good.

  • Prairie Lakes Ice Arena

    Kids skate with flushed cheeks and proud grins. Fans cheer under bright lights. Whether you're lacing up or watching from the stands, there's a real sense of community here.

  • Historic Downtown Watertown

    Downtown has a lived-in feel. Stores know their customers by name, and cafés remember your order. The sidewalks are wide, and the buildings have stories etched into their bricks.

Safety in Watertown, South Dakota

If you are moving to a new place with your family, the safety of your loved ones will always be a top concern. In the case of Watertown, South Dakota, the good news is that the crime rates are lower than the national averages. Watertown offers a safer environment for residents, with both violent and property crime rates well below national levels. Approximately 18% of residents report feeling completely safe here.

  • Watertown’s violent crime rate is 2.88%, while the US average is 22.7%.
  • Watertown’s property crime rate is 16.75%, compared to the US average of 35.4%.
  • Your chance of becoming a victim of a violent crime in Watertown is 1 in 347.
  • Your chance of becoming a property crime victim is 1 in 60 in Watertown.
  • About 18% of the population feels completely safe in Watertown.
  • Watertown is safer than approximately 49% of US cities.

Best Schools & Universities in Watertown, South Dakota

Whether you have school-age children or not, if you’re relocating to Watertown, you’ll likely want to know about the best schools in the city. Below is a helpful list of the top elementary, middle, high schools, and colleges in Watertown, South Dakota.

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